By Anonymous
December 5, 2003
WholesaleFurnitureBrokers.com (www.GoWFB.com) has signed agreements to partner with 24 warehouse furniture outlets across the US as of December 5, 2003. The partnership formed between the 24 warehouse outlets and WholesaleFurnitureBrokers.com creates a physical distribution channel for the website. Customers win because they can shop and research online and get the benefit of internet worthy pricing while enjoying the convenience of local service. The localized warehouse outlets position themselves as a lower priced alternative to retailers for high quality home furniture, mattress sets, hot tub spas, and pool tables. Privately held WholesaleFurnitureBrokers.com directs shoppers to local ‘brokers’ and delivers online orders through these brick and mortar counterparts.
Sergei Tashlikowich, co-founder of WholesaleFurnitureBrokers.com, explains, “Through our test marketing we have discovered that a growing number of people shop for, and buy, furniture online, but the majority of browsers prefer to deal with a local business on such major purchases.” The network of ‘brokers’ will be able to service those prospective customers who like to research purchases online but ultimately prefer the personal interaction that can only be found at a physical location.
Shipping damages are another major issue online furniture sellers face. Costs of shipping can also erode already slim margins. WholesaleFurnitureBrokers.com has tackled this issue by shipping direct from manufacturers’ warehouses to their affiliated local warehouses. Effectively, this reduces both the cost of shipping and the risk of damages.
The exposure for small businesses that have to compete with major national brand name retailers is a refreshing opportunity. Warehouse outlet owner Bryce Ball of Orange County corresponds that, “the website generates leads and sales that otherwise would never have known about us.” WholesaleFurnitureBrokers.com is designed specifically to compliment the emerging warehouse outlets. Local ‘brokers’ carry select inventory at real discounts and the website provides an extensive catalog of additional products that they can order for their customers at similar discounts.
The role of WholesaleFurnitureBrokers.com is more than just a website. Sergei Tashlikowich articulates, “We want to assume the online marketing functions of our brokers and create brand recognition that would be extremely difficult on an individual basis.” In the future WholesaleFurnitureBrokers.com plans to offer value added services such as financing options, product and consumer research, and customer retention programs.
Sequestra Solutions (www.Sequestra.com) is WholesaleFurnitureBrokers.com’s technology partner and has developed the web-based database infrastructure that is the heart of the website. Java/XML based software offers the scalability and security necessary, regardless of the amount of traffic or users on the system. The site is built to keep up with the growth the website is experiencing.
Profile:
Wholesale Furniture Brokers (www.GoWFB.com) is a private company based in Canada that represents the online marketing for warehouse furniture outlets. Using the WholesaleFurnitureBrokers.com website, online advertising, and an eBay strategy, WFB produces profitable leads and sales for affiliate ‘broker’ locations. The warehouse outlets are not fancy, and customers know that they pay for the value of the products themselves, as opposed to expensive merchandising. Additionally, the customer has someone in their local community to deal with, and many people appreciate that.
Partner warehouse brokers are located in Atlanta, Austin, Boston, Carlsbad, Chicago, Cleveland, Columbus, Connecticut, Dallas / Ft. Worth, Denver, Detroit, Houston, Jacksonville, Las Vegas, Los Angeles, Lubbock, Memphis, Miami / Ft. Lauderdale, Minneapolis / St. Paul, Philadelphia, Portland, Richmond, Sacramento, Salt Lake City, San Diego, San Francisco / Oakland, San Luis Obispo, Santa Barbara, Seattle / Tacoma, Ventura County, and Washington, DC.
For an updated list visit http://Stores.WholesaleFurnitureBrokers.com
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By Anonymous
Walpole, MA -- January 26, 2003 – Before you spend your hard-earned dollars on inferior furniture, find out the real facts of what goes into quality wood furniture. Ed McDonough, owner of Boston Accent Furniture, reveals all the secrets in his new book, “7 Steps to Buying Wood Furniture You’ll Love.”
Between the covers, McDonough states “The educated consumer is the person that always gets the greatest value for their dollar!” The book’s seven-step process educates the reader on the different types of furniture, the materials used to make it, the manufacturing techniques and how to spot the good from the bad. The goal is to instruct the reader how to determine the quality of furniture they want to purchase, by teaching them how it’s made, and then how to get it at a fair price.
The book also details the difference between standard production furniture and high quality handcrafted custom furniture. It exposes how quality goes down in production furniture as the speed to produce it increases. It arms the reader up front with all the knowledge they need to make the right decision.
As a bonus, McDonough has developed a simple process to guide the reader through determining what style of furniture will best fit their home and lifestyle. Here both functionality and décor come into play. The lesson concludes with a simple exercise that determines the “Buyer’s Index”, directing the reader to the appropriate furniture market to shop.
To close out the reading, Step 7 – Understand How Furniture Stores Sell, enlightens the reader on the techniques retailers use to “sell you” and why. It discusses how furniture prices are determined and how major furniture manufacturers impose a Minimum Advertised Price directly to the retailer, which causes the consumer’s price to go up!
Included in the back of the book is the Furniture Buyer’s Checklist to keep the reader on track when making their purchasing decision. This, along with over 25 secrets shared by the author, will lead to many successful purchases of quality wooden furniture.
For details on obtaining the book, please contact Boston Accent Furniture directly at 508-668-9564 or by e-mail at info@bostonaccentfurniture.com.
About Boston Accent Furniture
Boston Accent Furniture is located in Walpole, Massachusetts and is an industry leader in custom handcrafted furniture. The company specializes in exceptional high-quality wooden furniture, cabinets, built-ins and accessories made to the consumer’s exact specifications; any shape, any style, and any size and from any type of wood. Product distribution is through the Interior Designer community as well as direct contact with the company.
For more information, contact:
Ed McDonough
Boston Accent Furniture
Walpole, MA 02081
Phone: 508-668-9564
info@bostonaccentfurniture.com
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By Anonymous
March 17 2004--ShangriLa Furnishings, Inc., operated out of Santa Ana, California, is a leading manufacture of custom contemporary upholstered furniture and accessories. Today, ShangriLa announced its plan to expand operations in China and the United States. This expansion will include a 125,000 square foot manufacturing facility in Heshan City, China, and a 30,000 square foot distribution center in Southern California shortly thereafter.
The need for ShangriLa to expand is definitely welcomed news given the economic hardship experienced by many retail businesses over the last three years. While the need for retailers like ShangriLa to grow is certainly a sign of improved economic health, it is really no surprise given the consumer trend towards value and luxury items. According to Michael Silverstein and Neil Fiske, the authors of Trading Up: The New American Luxury, over 96% of consumers interviewed said they will "pay more" for at least one class of product. Even when economic times are tight, almost half are still willing to indulge as long as they can be assured of quality.
ShangriLa attributes their success to providing consumers the high quality products they want at a reasonable price. Jan Szymanowski, President of ShangriLa explains, “Until now, value and luxury were considered mutually exclusive concepts. Because we manufacture our furniture in China and operate exclusively from an Internet sales model, we are able to keep operational costs low and craftsmanship high. In short, we are meeting the demands of today’s consumer.”
By employee standards, the new ShangriLa production facility in China will be top-of-the-line. The four acres of land purchased from the local government will host an office building, a 125,000 square foot manufacturing warehouse, and dormitory housing for up to 300 people. In addition, salaried employees will enjoy such “perks” as a baseball field, swimming pool, cafeteria, kitchen, and three free meals per day.
Scheduled to open at the end of 2004, the expansion will increase production capabilities to 1000 sofa sets per month and allow ShangriLa to service both consumers and resellers. Currently only supplying to consumers, ShangriLa is operating at full capacity by producing 200 custom sofa sets per month. Szymanowski continues, “The market for affordable custom-made furniture is overwhelming. To even serve a small percentage of this market we need to expand our operations. It will require a lot of work, persistence, and dedication; but I have no doubt that our young, energetic team is up for the challenge.”
To find out more about ShangriLa Furniture and their products, please visit http://www.shangrilachina.com.
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